For a time, Wells Lawrence was the highest paid woman executive on Madison Ave. She is said ...
Today's Top News
MADRocket Companies Puts Media Account Into Review
The firm has been working with Interpublic's UM which won the account in 2018. Last year the company spent an estimated $320 million on measured media according to agency research firm COMvergence. ...
A summer takeover of 20th Century Studios/ Disney's "Kingdom of the Planet of the Apes" dominated a pre-summ ...
The company cited continuing "volatile global macroeconomic conditions," general client caution and sluggish technology sector conditions. ...
OpenAI reportedly plans to announce its AI-powered search product Monday, a day before Google's annual I/O event, whe ...
The company "is very confident on the execution" of summer sporting activations, according to CEO Michel Doukeris. ...
Shares plummeted more than 20% in trading Thursday after Roblox cut its bookings forecast, signaling a downturn ...
TikTok is beginning to automatically label AI-generated content reposted from other platforms through a partnership with the Coaliti ...
Adalytics says Colossus SSP repeatedly misrepresented IDs in openRTB fields, in a report that suggests information from t ...
Gen Z's Favorite Brands: YouTube, Amazon, Band-Aid
The latest rankings from Collage highlight a growing preference for entertainment, convenience and value. ...
Brand Loyalty Wanes, Sustainability Becomes Key Buying Factor
Consumer loyalty is taking a backseat, with a staggering 82% of respondents open to switching automotive brands, accordi ...
Switching Gender Gears: 'Too Many Dicks' Takes Over Wall Street
The campaign is taking over the Oculus and Fulton Street subway station, where thousands of analysts, brokers a ...
Family Is Embroiled In Suit Over Control of the 'Pittsburgh Post-Gazette' and 'Toledo Blade'
CEO Allen Block charges that his brother John wants to sell the company. ...
Nebraska Public Media Takes Over Two News Properties
Pioneer Publishing founders gifted "The Reader" and "El Perico" to Nebraska Public Media. ...
Playboy Suffers Q1 Revenue Decline, Looks To Sell Honey Birdette Business
Licensing revenue fell due to termination of two China licensees, but should pick up due to new agreeme ...
It's A Wrap: What's New In Fast Food 5.10.24
Wing Snob has added an Extra Saucy Mac and Cheese to its menu. ...
Chili's Refuses To Let Silly-Looking Mascot Inside
Company claims it can offer more value in its menus because it's not paying for a mascot. ...
With 'Let's Run There,' Brooks Chases Gen Z Wellness Trends
For younger people, a run means something different every day. ...
CPG Brands' Mother's Day Marketing Includes Appeals To Busy Working Moms
Mattress brand Emma is urging moms to record themselves reading an Emma-created e-book, so their kids can fa ...
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Find Out More »OPINION
NBCU announced Friday that NBC will have two new comedies and one new drama series premiering this fall. ...
"We are opening this up so that we say, really, 'Scouting is for everyone and we welcome you,'" Communications Director Gordon Shattles told CBS News. ...
Social app WeAre8 is extending its consumer ad revenue-sharing model to the open web via programmatic buys on major publishers' sites. It's kind of genius, when you think about it. ...
